Well, it is precisely in the name. The waffle soles were invented by a man with the assistance of his wife’s kitchen appliance: a waffle iron.
This is the hem of Nike and its revolutionary waffle sole.
Bill Bowerman was the American field and track coach from mid to the late 1900s. He later wanted to experiment and improve running shoes, since he and his business partner began an athletic footwear company named “Blue Ribbon Sports”, which is now known as “Nike”. Nike is the Greek Goddess of Victory, and so it was only appropriate to name their company that as the Nike waffle shoe changed athletic footwear forever, in terms of lightness, comfort and performance.